- December 30th, 2009
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A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. They lay out, in broad terms, the vision for the organization and what it is they want to accomplish.
Through a process of active listening and discussion, we will develop a business plan that is best suited to your industry and developed into the format best suited to your purpose:
The Elevator Pitch: a three minute oral or written summary of the business plan. This is often used as a teaser to awaken the interest of potential funders, customers, or strategic partners.
The Formal Presentation: a slide show and oral narrative that will trigger discussion and interest potential investors in reading the written presentation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may also be included.
The Written Business Plan: a detailed, well written, and pleasingly formatted plan targeted at external stakeholders for the purpose of securing financing, raising venture capital or convincing potential customers to utilize your products and services.